Santander Bank Polska and Loyalty Tool: new cooperation

Another example of great cooperation between our alumni and one of the technological recipients! Since February Santander Bank Polska and Loyalty Tool are developing their business cooperation.

We talk to Łukasz Konwicki, Innovation Manager at Santander Bank Polska.

This themed series presents our alumni who have already established commercial partnerships with their technology recipients thanks to the AccelUp acceleration program.

What resources/technology did LoyaltyTool come to acceleration with?

Loyalty Tool brought to Santander loyalty program know-how and easy to implement technology, which gives our clients a tailor-made platform with discounts, guarantees safety and flexibility to Santander Bank Polska. The platform gives our customer instant gratification based on discounts in the most popular e-commerce categories offered by various partners.

What exactly did you test during the acceleration, and what was its final effect?

PoC tested the initial version of the loyalty platform within a small group of Santander clients. The main goal was to check if the Loyalty Tool technology works and is convenient for them. Besides the UX we tested different concepts of offers and discounts.

What added value has the new product brought to Santander’s offer?

Loyalty Tool solution increased NPS and inspired us to take advantage of the platform in other areas of the banking activity. The platform helped our clients in tough pandemic time by saving their money while shopping online. Moreover, we leverage the solution in relationships with our SME and corporate clients.

What are the results so far?

According to our research, the Bank’s clients like the platform and declare to use it in the future. Our main challenge now is to acquire more partners and offers. We are still in the phase of testing the solutions, but this time in a much broader group of users – all Santander Bank Polska clients. Moreover, we are working on a cooperation model with our corporate and SME clients, which are interested in leveraging the solution.

The AccelUp programme is implemented with the support of the Polish Agency for Enterprise Development.

ACCELPOINT sp. z o.o. implements the project co-financed by the European Funds Smart Growth Operational Programme 2014-2020 “Accelpoint ScaleUp – Technological Accelerator connecting innovative solutions with Technology Recipients”.

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